It’s no coincidence that Premier League groups invest a lot time and money in Asian territories through the preseason. Asia gives an unlimited market for the Premier League product and has emerged as an invaluable revenue stream for EPL sides.
But why has Asia turn into such a sizzling bed for Premier League fervour?
Why are we no longer shocked to see banks and banks of Tottenham fans in Hong Kong wearing their Lilywhite duplicate shirts and singing “Ossie’s Dream” just as they might on the Shelf at White Hart Lane?
How is it that Liverpool fans in Jakarta know all the words, all of the harmonies and even the nuances within the nuances of “You’ll By no means Stroll Alone”?
This article explores the relationship between Asia and the Premier League product and examines the interrelationship between the EPL and the continent’s market.
The Origins of the Adulation
There are key reasons why the English game has discovered such favour among Asian markets. Initially, it’s a case of timing, and secondly, it’s the intrinsic value of the product.
It is a relationship that Japan Today has described as “decades in the making” and the site suggests that British football is so popular primarily because it was the first European soccer to be broadsolid repeatedly in Asia.
Before Europe’s different leagues had even begun to think about increasing their exposure to markets past the native, ITV and BBC were already selling the English game and broadcasting British football in Asia.
Thus, the Premier League was the primary major European division to really be seen by the Asian public and subsequently left a historical imprint on the public.
Secondly, the nature of English high-flight contests have appealed to the casual sports fan. While a few of Europe’s different leagues may come across as staid, medical or dispassionate, the British game has built its fame upon the furious, dramatic and thrilling contests that furnish its league.
It’s a product virtually perfectly designed for consummation, appreciation and the next retention of curiosity and support.
The Scale of the Affection
Initially, it is very important clarify the pretty apparent undeniable fact that it isn’t just in Asia that the Premier League is a gigantic vehicle. In response to Danny Lee of the South China Morning Post, over 70 % of the 2.1 billion soccer fans in the world comply with the Premier League making it, 실시간스포츠중계 substantially, essentially the most visible home competition among the world public.
With regard to Asia, it’s perhaps finest to let the numbers clarify the EPL’s reputation and to convey just how sizeable the continent’s market is.
For the 2010-11 Premier League season, the UK had an in-home audience of 629 million—this compares with a combined 361 million in North and South America mixed, 761 million in the rest of Europe, and 879 million in Africa and the Center East.
Impressive numbers, but that’s completely dwarfed by the viewers tuned in from Asia; providing an in-home viewers of 1,300 million meant that the continent provided 32.5 % of the Premier League’s public for the ten-11 season, according to Repucom, Premier League Fan Survey 2011/12.
The numbers have only grown over the past 18 months, demonstrating the enormous position that Asia performs within the worldwide Premier League market. Lee states there are some who estimate that Asia’s total soccer fanbase numbers over a billion—the kind of interest that the house market can’t even start to match with.
The need to witness the spectacle of Premier League was as soon as once more evident through the latest Barclays Asia Trophy. Regardless that the latest British and Irish Lions’ rugby tour failed to generate capacity crowds, the torpid batch of soccer friendlies saw the Hong Kong Stadium packed to the rafters.